unmercantile
adjective as in strong fondness
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Example Sentences
Example:The company's actions were strictly mercantile, focused exclusively on profit.
Definition:Of or relating to trade or commerce; commercial or business in purpose, function, or manner.
From mercantile
Example:The advertisement had a commercial and unmercantile intent, focusing on the product's benefits.
Definition:Of or relating to commerce; done or sold in the pursuit of profit.
From commercial
Example:Investing in renewable energy is seen as a profitable and unmercantile choice.
Definition:Providing or likely to provide profit; beneficial or advantageous (often followed by for, to, or in).
From profitable
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